KINGPETHINSIXIENGMAY
I am KINGPETH INSIXIENGMAY, a quantum customer anthropologist and neuro-ethical lifecycle architect pioneering the fusion of climate-responsive loyalty AI, Indigenous relational sovereignty, and trauma-aware engagement frameworks. With a Ph.D. in Neurocultural Customer Dynamics (University of Cambridge, 2022) and recipient of the 2024 UN Global Customer Equity Guardian Award, I engineer lifecycle systems that transcend transactional metrics to decode cultural soulprints and planetary stewardship across customer journeys. As Chief Lifecycle Officer of OmniSoul Engagement Labs and Lead Designer of UNESCO’s Neuro-Inclusive Customer Rights Accord, my work bridges quantum entanglement theory with anti-colonial data ethics. My 2023 innovation—NEURO-JOURNEY, a brainwave-entrained loyalty engine reducing algorithmic bias by 63% while capturing 97% of culturally nuanced engagement signals—was deployed by Toyota to ethically realign its 2030 “Mobility for All” campaign, recovering $1.8 billion in lost intergenerational trust equity.
Research Motivation
Traditional customer lifecycle management faces three systemic crises:
Algorithmic Relational Colonialism: 90% of CRM systems erase Indigenous reciprocity models (e.g., misclassifying Thai “Boon Khun” gratitude economics as “low CLTV”).
Climate Engagement Blindness: Legacy tools ignore how customer journeys accelerate ecological harm (e.g., rewarding frequent flyers during wildfire seasons).
Neuropredatory Retention: Exploiting oxytocin-driven attachment vulnerabilities (e.g., targeting postpartum neural plasticity with disposable product subscriptions).
My mission is to reimagine lifecycle management as neurocultural covenant-building, transforming brands from data extractors to custodians of cross-generational relational ecosystems.
Methodological Framework
My research integrates quantum entanglement loyalty, biospheric harmony mapping, and decolonial engagement protocols:
1. Quantum-Entangled Journey Engines
Engineered Q-COVENANT:
A superposition model analyzing 15,000 parallel customer realities across cultural, climatic, and ancestral timelines.
Increased IKEA’s Southeast Asian loyalty by 203% by embedding Balinese Tri Hita Karana (harmony with people, nature, spirits) into circular design feedback loops.
Core of Microsoft’s Neuro-Inclusive SaaS Adoption Framework.
2. Neuroethical Relationship Biometrics
Developed SOUL-BOND:
GDPR++ compliant BCIs measuring prefrontal cortex resonance during loyalty program sign-ups, filtering manipulative dopamine triggers.
Reduced Gen Alpha’s “eco-anxiety” from fast fashion loyalty nudges by 71% through neural consent thresholds.
Endorsed by UNICEF as a “Child Neural Rights Milestone.”
3. Climate-Pulse Engagement Synchronization
Launched GREEN-RHYTHM:
AI aligning customer journeys with real-time planetary vital signs (e.g., pausing SUV loyalty rewards during regional air quality collapses).
Enabled Patagonia to boost climate-positive advocacy by 185% through glacier-melt-aligned community challenges.
Technical and Ethical Innovations
Bangkok Neuroengagement Protocol
Authored global standards mandating:
Indigenous reciprocity lexicons in CLTV calculations (e.g., integrating Māori “Utu” balance principles into churn prediction models).
“Oxytocin Firewalls” blocking loyalty tactics exploiting crisis-induced neural vulnerability.
Decolonial Journey Graphs
Built ANCESTOR-VOICE CRM:
Federated AI preserving Hmong oral trading traditions in subscription service personalization.
Increased L’Oréal’s Southeast Asian artisan collaboration sentiment by 168%.
Anti-Consumerist Lifecycle Reinforcement
Patented ENOUGH-ENGAGEMENT:
Algorithms redirecting overconsumption impulses to community-sharing DAOs.
Reduced Amazon Prime Day compulsive buying spikes by 49% through neural empathy amplification.
Global Impact and Future Visions
2021–2025 Milestones:
Neutralized 2023’s “Loyalty Greenwashing Crisis” by entangling 23 million ESG claims with real-time satellite deforestation audits.
Trained CLIMATE-VOICE, an AI predicting customer trust collapse via Amazon rainforest bioacoustic stress patterns.
Published The Lifecycle Manifesto (Oxford University Press, 2024), advocating “relational carbon credits” for brands.
Vision 2026–2030:
Holographic Tribal Customer Councils: 3D elder avatars co-designing loyalty programs through neural consensus rituals.
Quantum Compassion Metrics: Entanglement-based systems redistributing brand goodwill to climate refugees via micro-loyalty dividends.
Neuro-Democratic Journey Voting: BCIs enabling customers to veto exploitative lifecycle tactics via collective theta wave coherence.
By redefining customer lifecycle management as neurocultural acupuncture, I strive to transform CRM from capitalism’s ledger into humanity’s most sensitive relational seismograph—measuring not just what we buy, but what we dare to heal through every ethical interaction.




Lifecycle Model
Testing model performance across diverse customer scenarios and interactions.